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Privacy Policy

How MULTAI collects, uses, shares and protects your personal data.

Last updated: 10 August 2025

Who we are

MULTAI LTD (“we”, “us”, “our”) is the data controller for the personal data described in this policy. Our details: MULTAI LTD, 93 Leven Dr, Waltham Cross, EN99AX, England, United Kingdom. Contact: info@multai.co.uk.

Personal data we collect

  • Contact: name, email, phone, company, role.
  • Project: goals, requirements, files you upload or share.
  • Usage: pages viewed, actions (analytics & logs), approximate location, device/browser data.
  • Marketing preferences and communication history.
  • Support: messages you send via forms, email or chat.

We don’t intentionally collect special category data. Please avoid sending sensitive data unless requested under a contract with appropriate safeguards.

How we use your data & legal bases

  • Responding to enquiries & providing services (performing a contract or steps prior to a contract).
  • Improving our website, products and security (legitimate interests).
  • Marketing communications such as newsletters or event invites (consent or legitimate interests; you can opt out at any time).
  • Compliance with legal obligations (e.g., tax, accounting, fraud prevention).

Sharing your data

We use trusted service providers (e.g., cloud hosting, analytics, email, payments, CRM) under data-processing agreements. We only share what’s necessary and require confidentiality and security. We’ll disclose data where required by law or to protect rights, safety, or prevent fraud.

International transfers

Where data is transferred outside the UK, we rely on appropriate safeguards such as UK adequacy regulations or the UK International Data Transfer Agreement (or Addendum) and standard contractual clauses.

How long we keep data

We retain personal data only as long as necessary for the purposes above, typically:

  • Enquiries: up to 24 months after last contact.
  • Client records: duration of the contract + up to 7 years for compliance.
  • Analytics & logs: typically 12–24 months.

Your rights (UK GDPR)

You have the right to: be informed, access, rectification, erasure, restrict processing, data portability, object, and rights in relation to automated decision-making. To exercise a right, email info@multai.co.uk. You can also complain to the ICO.

See the ICO’s guide to individual rights for details. We may ask for ID to verify your request and we will respond within one month unless extensions apply.

Cookies & similar technologies

We use essential cookies (for site functionality) and, with your consent, optional cookies for analytics/marketing. You can manage preferences via our cookie banner or your browser settings.

Under PECR, consent is generally required for non-essential cookies. Guidance is maintained by the UK ICO and may evolve.

Marketing

We only send marketing with a lawful basis (consent or legitimate interests) and you can unsubscribe at any time using the link in emails or by contacting us.

Security

We apply technical and organisational measures such as access controls, encryption in transit, secure development practices and regular reviews. No method is 100% secure, but we aim for industry best practice.

Children

Our services are not directed at children. If you believe a child’s data was provided to us, contact us and we will delete it where appropriate.

Questions or complaints

Email info@multai.co.uk. You also have the right to complain to the UK Information Commissioner’s Office (ICO).

Changes to this policy

We may update this policy to reflect changes in law or our practices. We’ll post the new version here and update the “Last updated” date.