UI/UX Design
Research-driven experiences, a robust design system, and pixel-perfect UI that ships smoothly with engineering.
What we’ll do
Discovery & Research
- Stakeholder workshops & problem framing
- User interviews, surveys, JTBD & personas
- Analytics review & heuristics audit
- Opportunity map & north-star outcomes
Information Architecture
- User flows & task models
- Site map, nav & URL strategy
- Wireframes (low → mid fidelity)
- Content structure & page templates
Design System
- Tokens (color, type, spacing, motion)
- Accessible components (WCAG 2.1 AA)
- States, variants, theming (incl. dark)
- Usage docs & Storybook handoff
Interaction & Motion
- Micro-interactions & transitions
- Motion specs & easing tokens
- Gesture & touch patterns
- Lottie/Rive assets where useful
Visual Design
- Look & feel exploration (moodboards)
- Grids, typography & iconography
- Illustration & imagery guidance
- Hi-fi screens & clickable prototypes
Usability Testing
- Prototype tests (remote/in-person)
- Task success & time-on-task
- A/B concepts & preference tests
- Insights → iteration cycles
Accessibility
- WCAG 2.1 AA standards from Day 1
- Keyboard order & focus states
- Color contrast & motion sensitivity
- Screen reader patterns & labels
Content & Microcopy
- Voice & tone guidelines
- UX writing for clarity & trust
- Form, error & empty-state copy
- Localization-ready strings
Performance-minded UI
- Image & icon strategy (SVG/AVIF)
- Font loading & fallbacks
- Above-the-fold prioritization
- Design for Core Web Vitals
i18n & RTL Readiness
- Layout mirroring (RTL)
- Date/number/currency formats
- String expansion rules
- Locale-aware navigation
Handoff & Collaboration
- Redlines, annotations & specs
- Design tokens → code mapping
- Backlog grooming with product/eng
- Design QA in pre-prod
Iteration & Growth
- Experiment roadmap & A/B ideas
- Heatmaps & funnel insights
- Continuous discovery rituals
- Quarterly UX health checks
Quality & delivery
Design QA
- Spec parity checks in staging
- Component vs. design system drift
- Accessibility & contrast audits
A11y & Usability
- WCAG 2.1 AA verification
- Keyboard/screen reader flows
- Task success measurements
Handoff & Traceability
- Versioned files & specs
- Tokens synced to code
- Storybook/Zeroheight docs
Governance
- Design reviews & approvals
- Backlog & change control
- Quality gates before release
What you get
Strategy & Research
- Research plan & insights deck
- Personas/JTBD & journey maps
- Heuristics & analytics audit
- Opportunity areas
UX & Flows
- IA (site map, nav, URLs)
- User flows & wireframes
- Prototype(s) for testing
- Content model & states
UI & System
- Tokens & component library
- Hi-fi screens & variants
- Motion specs & assets
- Storybook/Zeroheight pages
Enablement
- Redlines & annotations
- Copy deck & tone guide
- KT sessions & training
- Handover checklist
KT, training and handover are included. Documentation is part of the work—not an afterthought.
How we work
- 01Discover
Goals, users, constraints & success metrics.
- 02Define
IA, flows, wireframes & content model.
- 03Design
Design system, hi-fi UI & micro-interactions.
- 04Validate
Usability tests & accessibility checks.
- 05Handoff
Specs, tokens, Storybook & QA support.
- 06Launch
Design QA, parity checks & polish.
- 07Improve
Experiments, analytics & iteration.
Tech & tools
Design & Prototyping
FigmaFigJamFramerProtoPie+ many more
Design Systems
Tokens StudioStyle DictionaryStorybookZeroheight+ many more
Accessibility & QA
axeStarkLighthouse a11yNVDA/VoiceOver+ many more
Motion & Assets
LottieRiveAfter EffectsSVGO+ many more
Collaboration & Handoff
JiraConfluenceZeplinLinear+ many more
Research & Insight
HotjarGA4MazeUserTesting+ many more
Frontend Bridge
StorybookRadix UITailwindFramer Motion+ many more
Localization
PhraseLokalisei18nextFormatJS+ many more
Ready to craft a standout experience?
Tell us your goals — we’ll design and validate the fastest path to impact.
Talk to the team