Branding & Logo Designing
From strategy to identity to market-ready creative. We craft a brand that looks sharp, speaks clearly, and performs across ads, web, social and campaigns.
What we’ll do
Brand Strategy
- Positioning, value prop & differentiators
- Audience/ICP & messaging pillars
- Voice, tone & personality traits
- Competitive & category audit
Logo Exploration
- Concept routes & creative directions
- Marks, wordmarks & lockups
- Scalability & legibility checks
- Black/white & small-size proofs
Visual Identity
- Color system & accessibility ratios
- Typography & variable font sets
- Iconography/illustration style
- Grid, spacing & elevation rules
Messaging System
- Tagline & elevator pitch
- Headline formulas & CTAs
- Product/feature narratives
- Do’s/don’ts & tone sliders
Brand System & Tokens
- Design tokens (color, type, radius)
- Component specs & UI patterns
- Dark mode & theming guidance
- Storybook/Zeroheight docs
Guidelines & Governance
- Logo usage & clear space
- Photography & art direction
- Co-branding/partnership rules
- Template & asset versioning
Go-to-Market Creative
- Campaign concepts & ad sets
- Landing hero & social riffs
- Email/SMS launch assets
- Out-of-home & print ready
Social & Content Kit
- Profile/cover imagery & bios
- Post/story/reel templates
- Hashtag & caption playbook
- UGC & creator guidelines
Web & SEO Hand-Off
- Favicon/app icons & meta sets
- Open Graph & social cards
- Title/description patterns
- Brand landing scaffolds
Campaign Enablement
- Ad copy matrices & variants
- Image/video ratio kits (1:1, 9:16, etc.)
- UTM naming standards
- Creative testing roadmap
Asset Production
- Logo suite (SVG/PNG/PDF/AI)
- Patterns, textures & shapes
- Mockups for product/packaging
- Motion logo/Lottie (optional)
Launch Support
- Brand rollout checklist
- Internal enablement deck
- KT & training sessions
- Post-launch polish sprint
Quality & delivery
Clarity & Consistency
- One source of truth for assets
- Tokenized decisions → dev ready
- Accessible color & type choices
Brand Safety
- Usage rules to prevent drift
- Co-branding & partner controls
- Trademark-friendly guidance
Ready for Marketing
- Ad-ready creative kits
- SEO/social metadata patterns
- Testing & iteration playbook
Hand-off & Support
- Versioned exports & source files
- Docs hosted (Zeroheight/Notion)
- On-call brand QA for launch
What you get
Strategy & System
- Brand strategy deck
- Messaging architecture
- Design tokens & components
- Brand guidelines (PDF/URL)
Identity Suite
- Logo marks & lockups (light/dark)
- Favicon/app icons
- Color & type specs
- Icon/illustration starter set
Marketing Kit
- Ad sets & creative templates
- Social/profile assets & bios
- Email/SMS launch assets
- OG/social card library
Enablement
- Templates (deck, docs, one-pagers)
- KT & training sessions
- Handover checklist
- 30-day support window
KT, training and handover are included. Documentation is part of the work—not an afterthought.
How we work
- 01Discover
Workshops, research, brand audit & goals.
- 02Define
Positioning, voice, messaging & creative routes.
- 03Design
Logo, identity, tokens & design system.
- 04Validate
Accessibility, small-size & real-world mocks.
- 05Activate
Campaign kits, social assets & SEO meta.
- 06Handoff
Guides, exports, source & training.
- 07Launch
Rollout support & post-launch refinements.
Tech & tools
Design & Vector
FigmaFigJamIllustratorPhotoshop+ many more
Motion & Export
After EffectsLottieRiveSVGO+ many more
Systems & Docs
Tokens StudioStyle DictionaryStorybookZeroheight+ many more
Content & Social
NotionAirtableCanvaHootsuite/Buffer+ many more
SEO & Meta
OG/OpenGraphSchema.orgAhrefs/SemrushLighthouse+ many more
Collab & Handoff
JiraConfluenceZeplinLinear+ many more
File Delivery
SVG/PNG/AVIFPDF/AI/FIGFont sourcesRenditions per channel
Web Bridge
Tailwind tokensRadix UIFramer MotionStorybook+ many more
Ready to launch a brand people remember?
We’ll craft the identity and the campaign kit to take it to market.
Talk to the team